Setagaya-ku, Tokyo

A bookstore jointly produced by Uchinuma Shintaro, the head of the book and idea label numabooks, and Shima Koichiro, the head of Hakuhodo Kettle Inc. Takes a unique approach to the business, including even selling bookshelves and other furniture in the store, where customers are allowed to drink beer, and holds daily discussions about books. Books become a focus for communication.